Monday, October 29, 2007

Color Tv Ad from 1968

Let's do the checklist here. This ad uses:

- Sex
- Wholesome family imagery
- Catchy, 'hip' music which is really just a knockoff of a genre which had already long gone mainstream
- Implicit suggestion of "need" rather than "want"

So... advertising hasn't changed in 40 years, except for the fact that the ad is an entire minute long.

1 comment:

Champ said...

:-o

... I think I need an RCA [Colour] TV. And hair that red and eyes that blue.

But, mostly, the TV.